Smartphones stopped surprising us years ago, and smartwatches have followed the same path: safe designs, similar features, nothing that makes you stop and look twice. But Nothing might be about to break that pattern.
According to a tipster, the company is working on its first smartwatch under the actual Nothing name. Word is it will launch in September 2026, cost under $300 in the US, and roll out to only a handful of markets at first.
The design is expected to carry that same look Nothing is known for, the style that’s made its phones and earbuds instantly recognizable on a shelf full of lookalikes.
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Shortly after the leak surfaced, Nothing co-founder Akis Evangelidis posted something vague online, the kind of post that doesn’t confirm anything but definitely doesn’t deny it either. Nothing hasn’t made anything official yet. No specs, no confirmation, just a leak and a wink from someone who would actually know.
Nothing Smartwatch and CMF Watch
Nothing’s already in the wearables game through its budget CMF line. The CMF Watch 3 Pro runs about $79 and packs in a 1.43-inch AMOLED display, built-in GPS, Bluetooth calling, health tracking, and battery life that lasts several days.
It runs on a custom real-time OS, which is how Nothing keeps the price low and the power draw down. The tradeoff is that you don’t get the app ecosystem you would find on a real smartwatch platform.
A Nothing-branded watch priced near $300 is a different game entirely. Look at Google’s Pixel Watch 4; it starts at $349, so Nothing would be landing right in the same price range as the established WearOS players.
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That raises the real question nobody’s answered yet: what operating system will it run? If Nothing goes with WearOS, this would be the company’s first smartwatch with actual third-party apps, tighter Android integration, and services that go beyond basic fitness tracking.
For now, there’s no word on the display, the chip inside, the health sensors, or anything else that would tell us what this watch is actually capable of.
Can Nothing Afford Another Generic Watch?
The original CMF Watch Pro proved one thing clearly: a recognizable brand name doesn’t automatically make a good product. Its body looked like it borrowed heavily from the Apple Watch, and the software running on it, that basic RTOS setup, felt limited.
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We called it out at the time for playing it safe when Nothing had a real chance to bring its weirder, more experimental design language to a wearable.
The CMF Watch Pro 2 fixed a lot of that. Round metal body, bezels you could swap out, a sharp AMOLED screen, GPS, Bluetooth calling, all of it landed well, especially at around $88. But a watch wearing the actual Nothing name is a different challenge. People will expect more.
At a price nearing $300, it can’t just slap a dot-matrix font onto familiar hardware and call it a day. It needs health tracking that actually works, software that feels finished, and a design that earns the name.
